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marketing-attribution-models

library1.0.10pypypiunverified

A library for marketing attribution modeling, providing implementations of popular attribution methods such as first-click, last-click, linear, time-decay, position-based, and Markov chain models. Current version 1.0.11, with an active maintenance cadence on GitHub. Requires Python >=3.5.

data ai-ml

pip install marketing-attribution-models

github ↗package ↗

INSTALL

IMPORT

SIG · MARKETING-ATTRIBUT

marketing-attribution-models

datapythonv1.0.10

Install

12.0s avg

Import

—

Disk

257MB

Pass rate

10/ 10

Env Coverage10 / 10

glibc

3.9–3.13

musl

3.9–3.13

Install & Compatibility

Where this runs

tested against v1.0.10 · pip install

no network on importno background threads

Install × environment matrix

Each cell = how many times install + import succeeded across repeated harness runs. Partial = flaky.
glibc = Debian/Ubuntu slim · musl = Alpine Linux

musl

py 3.10–3.95 runs

installs and imports cleanly · install 0.0s · import 0.000s · 254.2MB

glibc

py 3.10–3.95 runs

installs and imports cleanly · install 12.0s · import 0.000s · 243MB

257MB installed

● package 257MB

Code

Verified usage

Verified import paths — ran on the pinned version, not inferred.

AttributionModel

✓ from marketing_attribution_models import AttributionModel

✗ from marketing_attribution_models import AttributionModel

Create a HeuristicAttribution model with the 'linear' method and fit it to sample journey data.

import pandas as pd from marketing_attribution_models import HeuristicAttribution # Sample journey data journeys = pd.DataFrame({ 'path': ['A > B > C', 'A > C > B'], 'conversion': [1, 0], 'revenue': [100, 0] }) model = HeuristicAttribution(method='linear') result = model.attribution(journeys) print(result)

Debug

Known issues

breakingIn v1.0.9, the method 'first_click' was renamed to 'first-click' to conform with other method names. Code using 'first_click' will break.

fix

Use 'first-click' instead of 'first_click' as the method argument.

affects: >=1.0.9

deprecatedThe 'attribution' method on HeuristicAttribution and MarkovChainAttribution now requires a DataFrame instead of a CSV file path. Passing a file path is deprecated.

fix

Read the CSV into a DataFrame with pd.read_csv before calling attribution.

affects: >=1.0.9

gotchaThe 'path' column must use ' > ' (space-greater than-space) as separator. Other delimiters like '>>' or '->' will cause incorrect parsing.

fix

Ensure the path column uses ' > ' as the separator between touchpoints.

affects: all

Upgrade

Version history

1.0.10latest on PyPI · released Jul 11, 2022

Audit

Dependencies

pandasrequiredRequired for data manipulation and DataFrame operations

numpyrequiredUsed for numerical computations

matplotliboptionalUsed for plotting attribution results

Agent activity

2 hits · last 30 days

node

Resources

githubhttps://github.com/DP6/Marketing-Attribution-Models ↗

packagehttps://pypi.org/project/marketing-attribution-models/ ↗